In the mid-2010s I started writing a blog under the banner Battling Entropy.
The idea was simple: entropy is not a metaphor. It is the quiet, relentless tendency of systems to decay, fragment and drift toward disorder. Things lose their edges and settle into sameness. Civilisation exists because we push back—by designing and maintaining structures that hold their shape against that drift.
For a time, life and business intervened and the writing stopped. Entropy, as ever, didn't.
Our world has changed dramatically since then. The energy system is being rewritten. Technology costs have collapsed. Storage, electrification and digital coordination are reshaping how power flows through society. Capital is moving. Institutions are hesitating. Old assumptions are straining under new economics.
And yet some things remain the same: inertia, failure of imagination, and the persistent belief that yesterday's architecture must define tomorrow's possibilities.
This site is a place to think clearly about those tensions.
From early 2026 onwards, I'll be writing about the energy transition again — not as a culture war, but as a systems story. How electrification, collapsing cost curves and market design are reshaping our infrastructure. How volatility can be stabilised. How distributed technologies create new pockets of resilience. And what all of this means for the way we live.
Battling Entropy is not about perfection or utopia. It is about coherence. It is about building structures—technical, economic, institutional—that reduce friction and increase resilience.
If you are interested in how energy, economics and imagination intersect, you are in the right place. Comments are very welcome. I don't filter or edit them unless they are abusive. You can contact me directly at the addresses below.
Disclosure: Battling Entropy is my independent commentary. I also have commercial interests in the energy technology field. I am working on a venture, Petajoule Capital, which is developing People-Powered Energy: a proposed system for the coordination, verification and settlement of customer-owned batteries, EVs and flexible demand. This website discusses issues relevant to that work. The views expressed here are my own and do not represent those of any organisation unless explicitly stated. This is not financial or investment advice.
Take care,
Tony
February, 2026
Tony Ferguson
tony@battlingentropy.com · LinkedIn · X (@EntropyRebel)